
Press ReleaseJuly 12, 2007
Eat, Drink, Be Merry and Create a Personalized Online Cooking ChannelPyro TV Taps Hard to Reach Online Video Female Demographic With Cooking Show ContentST. LOUIS (July 12, 2007) – Meal preparation has never been easier. Whether you’re a novice cook or a five-star chef, you can create your own cooking channel guide online with Pyro TV (www.Pyro TV). You can search for healthy recipes, tips on preparing for a party or watch vignettes from your favorite celebrity chef. From gourmand to anyone seeking time-saving cooking tips, Pyro TV allows consumers to create a personalized Internet TV channel guide from a selection of thousands of online video channels, including Epicurious, The Food Network™, Healthy Cooking (KUTV) and Startcooking.com. The customized channel guides can also be shared with others. Also available are international cooking shows, such as Cucan Brazuca, Le Casse Croute and Home Cooking in Tuscany, can be found on Pyro TV. “According to eMarketer, there is anestimated 97 million females online in the U.S., compared to the 91 million males this year, but women are less likely to watch online video,” said Ted Briscoe, chief executive officer, Vibe Solutions Group. “Women are an untapped market for the online video industry. Cooking shows, which are predominantly watched by females, can serve as an inroad to tapping into this market. Pyro TV allows busy women to get the content they want, when they want it.”About Pyro TV About Vibe Solutions Group
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